The first letter I ever received from my grandparents came when I was five years old. It came two weeks before Christmas, from a…

While most brand writing is about as distinctive as a can of Fosters, Jack Daniels’ copy is as recognizable as it’s maple-flavoured liquor. The…

What happens to tone of voice on Twitter? Are brands successfully squeezing their personality into their tweets? Or are the constraints of Twitter squeezing…