0 Tweet off: British Airways vs. easyJet

August 24th 2011, posted by Cristina

What happens to tone of voice on Twitter? Are brands successfully squeezing their personality into their tweets? Or are the constraints of Twitter squeezing…

5 How to say sorry (tip: use the word sorry)

August 23rd 2011, posted by Neil

‘Sorry seems to be the hardest word.’ I wouldn’t usually open a blog by quoting Elton John. I am today, but only so I can immediately disagree…