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	<title>The First Word</title>
	<link>http://www.thefirstword.co.uk</link>
	<description>Writing Training from</description>
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		<title>Aren&#8217;t letters just bully?</title>
		<description><![CDATA[The first letter I ever received from my grandparents came when I was five years old. It came two weeks before Christmas, from a...]]></description>
		<link>http://www.thefirstword.co.uk/blog/arent-letters-just-bully/</link>
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		<title>Human Beans</title>
		<description><![CDATA[Anyone who read The BFG by Roald Dahl will know that ‘human beans’ is how the story’s eponymous giant describes human beings.  And like...]]></description>
		<link>http://www.thefirstword.co.uk/blog/human-beans/</link>
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		<title>Tone of choice: Jack Daniels</title>
		<description><![CDATA[While most brand writing is about as distinctive as a can of Fosters, Jack Daniels’ copy is as recognizable as it’s maple-flavoured liquor. The...]]></description>
		<link>http://www.thefirstword.co.uk/blog/tone-of-choice-jack-daniels/</link>
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		<title>Tweet off: British Airways vs. easyJet</title>
		<description><![CDATA[What happens to tone of voice on Twitter? Are brands successfully squeezing their personality into their tweets? Or are the constraints of Twitter squeezing...]]></description>
		<link>http://www.thefirstword.co.uk/blog/tweet-off-british-airways-vs-easyjet/</link>
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		<title>How to say sorry (tip: use the word sorry)</title>
		<description><![CDATA[‘Sorry seems to be the hardest word.’ I wouldn’t usually open a blog by quoting Elton John. I am today, but only so I can immediately disagree...]]></description>
		<link>http://www.thefirstword.co.uk/blog/how-to-say-sorry-tip-use-the-word-sorry/</link>
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