Does your brand pass the
Times New Roman test?
If you’ve ever wondered whether your
brand has a distinctive voice, try this.
Pick a paragraph from your website, plus a couple from your competitors.
Paste them into Word and change the font to Times New Roman.
Does your brand still stand out?
If it does, stop reading now. If it doesn’t, give us a call. We’ll help you create
a voice which reflects the personality of your brand. We’ll promote it internally
with creative campaigns. And we’ll train your people to use it every day,
so your brand voice has a life beyond page 57 of the guidelines.