1 Tone of choice: Jack Daniels
While most brand writing is about as distinctive as a can of Fosters, Jack Daniels’ copy is as recognizable as it’s maple-flavoured liquor. The…
0 Tweet off: British Airways vs. easyJet
What happens to tone of voice on Twitter? Are brands successfully squeezing their personality into their tweets? Or are the constraints of Twitter squeezing…
5 How to say sorry (tip: use the word sorry)
‘Sorry seems to be the hardest word.’ I wouldn’t usually open a blog by quoting Elton John. I am today, but only so I can immediately disagree…