We’re on a mission to banish the blah,
bull and bunkum from business writing.

We’ll give you the hands-on help you need to ditch corporate speak. 

And we’ll change your organisation for good with the power of words.  

What we do

Writing training

Practical, interactive workshops, tailored to your teams.

Tone of voice

The right words for your brand, created in partnership with your people. 

Copywriting

Brilliant copy that’s bang on brief, crafted by our wordsmiths. 

Why?

Because blah isn’t just bad for business, it’s bad for the world.

Blah turns communications into transactions, people into robots. It hides the important stuff, spins the truth, puts up barriers, shuts down opinions, crushes creativity and ruins relationships. The more we blah, the less human we are.  

When you get rid of blah,
all kinds of amazing things happen

You show the world what you really stand for. You make meaningful connections with your customers. You help everyone understand everything clearly, so they feel included and welcome.

By helping people to be better communicators, you make them happier. You give them skills and confidence that last a lifetime.

Banishing blah goes beyond better comms.

It recharges your culture and makes you a force for good in the world. 

Our blah-banishing clients

  • “We’re a scientific organisation but communicating facts and figures wasn’t motivating people. The First Word helped our global teams use a new approach to inspire action in our supporters.”

    Winnie De’ath, Director of Brand Communications, WWF International

  • "Working with The First Word has been a breath of fresh air. They helped us change the way we write but also changed the mindsets of the team. We’ve seen improvements across the board, but more importantly the feedback from our customers and my people has been amazing."

    Rebecca Harvison, Head of Complaints Operation, EE & BT

  • “The way that we speak with our customers is so important in bringing our strategy to life. Relaxing our tone made it easy for our customers to understand, we’re less like a stuffy railway operation and more like an approachable, caring and honest customer service organisation that happens to run trains.

    Abu Siddeeq, Customer Experience Manager, Great Western Railway

Ready to turn blah into brilliant?

We’d love to talk words.