What's with the robot voice?
Is your writing a bit on the mechanical side?
Take our test
Find out with our real or robot test
Is your brand seen but not heard?
We’ll develop a way with words that gives
your business a distinctive voice
Change more than words
Invest in writing and you’ll make your teams more confident and productive, and build strong relationships with your customers
Don't get stuck on the shelf
We’ll make sure your brand’s tone of voice has a life beyond the guidelines. We’ll give your teams the support they need to put principles into practice
Get a free rewrite
Want to test us out? Email us some writing from your business and we’ll rewrite it – free.
We’re here to banish the blah, bull and bunkum from business writing.
We give organisations the hands-on help they need to ditch corporate speak and write with real personality.
“The First Word has been a fantastic partner, helping us get our tone of voice out globally across our business.”
Leisa Stewart-Sharpe, Intercontinental Hotels Group (IHG)
What we’re thinking
Why the corporate speak in United CEO's 'apology' made a bad situation worse bit.ly/2pwGqga
The real or robot test
Is your writing animated or automated?
Take our quiz to find out (it only takes a minute).
This has been actioned.
Good news – your writing shows you’re a living, breathing human being with a personality and everything. Want to see how your team’s writing matches up? Send a sample to email@example.com and we’ll give you our take on the language.
Uh oh. A mechanical tone is creeping into your writing. Email us at firstname.lastname@example.org and we’ll stage an intervention before you start sounding like the Terminator.
Oh dear. Looks like you’ve been brainwashed by corporate speak. Email email@example.com and we’ll help you put the human touch back into your writing. Unless you’re one of those creepy robots that can play chess and have a conversation and do surveys.